Every great design begins with an even better story

I started my career as a journalist where I honed my skills of in-depth research, interviewing subjects, and communicating to readers. But as a consumer, my interest shifted from traditional media to digital products. I knew I could make an impact in technology, but how would I make the most of the expertise I gained from journalism? 

When I discovered product design, I had found my calling. When conducting design discovery, interviewing users and subject matter experts, simplifying experiences, crafting UX copy, and usability testing, I draw upon my journalism experience to make sure the user's story guides my design decisions. 

Over 10 years later as a product designer, I have a proven track record of creating best-in-class products for Disney, Live Nation, and other Fortune 400 companies. Now as an experienced design leader, I continue to reference my journalism experience when leading with empathy, communicating clearly, and driving for alignment.

With an editorial eye, I think big picture while delivering on details.

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Experience

Weedmaps
Product Design Manager • 2020 - 2023

Live Nation
Lead Product Designer • 2019 - 2020

Disney Parks & Resorts Digital
Sr. Product Designer •  2016 - 2019

The Walt Disney Studios
Sr. Interaction Designer • 2015 - 2016

Primitive Spark
UX Designer • 2013 - 2015

Heal the Bay
Digital Content Manager • 2012 - 2013

Creative Loafing
Associate Digital Editor  • 2009 – 2012

Education

California State University Fullerton 
UX Design Certificate • 2013

Northeastern University
B.A. Journalism, Magna Cum Laude • 2009

American University of Paris
Study Abroad • 2009

Skills

Design
AI / ML
Accessibility
App Design
Conversational UI
Figma
Framer
Info Architecture
Interaction Design
Iterative Prototyping
Service Design
User Flows
UX Copywriting
Visual Design

Research
A/B Testing
Card Sorting
Competitive Audit
Heuristic Evaluation
User Research
Usability Testing

Strategy
Brand Voice
Content Strategy
Design Thinking
Personas
Product Roadmap
Product Strategy
Storytelling
Tonality Brief
Users Journey Maps
Workshop Facilitation

Management
Agile UX
Collaboration
DesignOps
Design Critiques
Lean UX
Mentoring
Project Management
Sprint Planning
Team Hiring

Recommendations

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BOBBY FEINGOLD

Product designer and manager with over 10 years experience working for Disney, Live Nation, and more Fortune 400 companies