I started my career as a journalist where I honed my skills of in-depth research, interviewing subjects, and communicating to readers. But as a consumer, my interest shifted from traditional media to digital products. I knew I could make an impact in technology, but how would I make the most of the expertise I gained from journalism?
When I discovered product design, I had found my calling. When conducting design discovery, interviewing users and subject matter experts, simplifying experiences, crafting UX copy, and usability testing, I draw upon my journalism experience to make sure the user's story guides my design decisions.
Over 10 years later as a product designer, I have a proven track record of creating best-in-class products for Disney, Live Nation, and other Fortune 400 companies. Now as an experienced design leader, I continue to reference my journalism experience when leading with empathy, communicating clearly, and driving for alignment.
With an editorial eye, I think big picture while delivering on details.
Weedmaps
Product Design Manager • 2020 - 2023
Live Nation
Lead Product Designer • 2019 - 2020
Disney Parks & Resorts Digital
Sr. Product Designer • 2016 - 2019
The Walt Disney Studios
Sr. Interaction Designer • 2015 - 2016
Primitive Spark
UX Designer • 2013 - 2015
Heal the Bay
Digital Content Manager • 2012 - 2013
Creative Loafing
Associate Digital Editor • 2009 – 2012
California State University Fullerton
UX Design Certificate • 2013
Northeastern University
B.A. Journalism, Magna Cum Laude • 2009
American University of Paris
Study Abroad • 2009
Design
AI / ML
Accessibility
App Design
Conversational UI
Figma
Framer
Info Architecture
Interaction Design
Iterative Prototyping
Service Design
User Flows
UX Copywriting
Visual Design
Research
A/B Testing
Card Sorting
Competitive Audit
Heuristic Evaluation
User Research
Usability Testing
Strategy
Brand Voice
Content Strategy
Design Thinking
Personas
Product Roadmap
Product Strategy
Storytelling
Tonality Brief
Users Journey Maps
Workshop Facilitation
Management
Agile UX
Collaboration
DesignOps
Design Critiques
Lean UX
Mentoring
Project Management
Sprint Planning
Team Hiring
"Bobby helped us face a hard truth about our product concept through careful research: we were chasing cool tech at the expense of serving our customers. He continuously sought feedback and kept ego out of the mix. If you want a thought partner who can help make your vision a reality, Bobby is that person!"
GENERAL MANAGER, TICKETMASTER
"Bobby is not only an outstanding Product Designer but also a brilliant collaborator who is always willing to help. He stands up for quality design, and his contributions make the difference between good or great. The bonus is his personality – witty, cool, easy-going and fun to work with. Bobby is a rare breed."
DESIGN DIRECTOR, THE TRADE DESK
"If you want a real contributor, get Bobby on your team. He strikes the impossible balance of being outspoken and having conviction while also being open-minded and collaborative. I find his ideas invaluable. He's always got intelligent feedback, and he deeply understands even complex challenges so quickly."
PARTNER, PRIMITIVE SPARK
Product designer and manager with over 10 years experience working for Disney, Live Nation, and more Fortune 400 companies